Part 1: Starting Corporate Innovation Program

I am writing this in TWO main parts:

  1. PART 1: RECHARGE with 2 phases:
    1. First Wave: Rebuild Engagements
    2. Second Wave: Rethink Business Strategies
  2. PART 2: REWARD with 2 phases:
    1. First Wave: Reimagine Products & Services
    2. Second Wave: Relaunch Success

PART 1: RECHARGE

Purpose of Recharge is to enable the organization to be aware and find some clarity there’s something new coming for them. They need to contribute, be part of and develop this new initiatives together. In other words, their participation is crucial. Often in some discussion from my experiences, I found some of this innovation is only circumvented from a particular department or division. What makes matter worse if innovation is deemed “IT – information technology” department.

The top management should get consented from the Board for strategic innovation initiatives such as Corporate Innovation. The Board should support this and getting them early is going to make your job easier later on. Hiding behind buying tech gadgets and solutions will only make things difficult not too far ahead. Best to come clean with strong and strategic proposals.

First Wave: Rebuild Engagements

  1. Find a department / division that’s willing to engage the people across the organization – collaboration is paramount. Naturally, the HR is positioned to do so, however I have seen in many organizations, the HR tend to be operational-ONLY. They are not interested with people development beyond the usual training, training and training. If this is the case of your HR Head, you will have a lot problems in doing something disruptive and different. Visionary HR head knows they will reap the rewards very soon when they support and open up the floodgate of ideas from the workforce.
  2. Some HODs/HODivs from IT or Corporate Strategy or CEOs office, could be useful in driving Corporate Innovation. Keyword to look for is someone that is “willing to engage across the organization”. I have seen IT heads doing this. Word of caution, some IT heads are too technical and prefer to do remotely – avoid this too. We could help you find out as well using our assessment method – in case you are asking.
  3. Run a 1-2 months “Ideation / Ideathon / Ideanation / Hackathon / Idea Tournament” program – where you collect ideas across the company. You can either open in up to “any ideas” or you can zoom in to few areas such as “People, Process, Product, Services, Technology etc..”. Avoid too much complicated jargon, key is to get as much participation as possible and the soonest possible.
  4. You can ask the workforce to send ideas via email, google form, whatsapp, ideabox or idea management platform (we got this covered).
  5. Ideas start pouring in and you will need to sort them. Here is where you need cross departments committee to help sorting. Again, find people that are willing during this first round. With idea management platform, you will find this sorted in matter of hours instead of days!
  6. Once ideas are sorted, you can rank those ideas and select top 30 ideas (for example) to go to deep dive innovation skills program or innovation lab and tap into all the interesting ideas.
  7. Make sure you give recognition to everyone (yes everyone) that contributed to the ideas pool. Not that difficult to do, automate a simple certification or organize a get together ideators with the top bosses.
  8. Your innovation lab could be a 3-5 days immersive design thinking workshop with emphasis on building empathy, business models and users jobs to be done.
  9. Forget about the technology or ROI or bottomlines or profit rates or cost of developing for now. Let the ideas bloom and let them pitch it as it is.
  10. Evaluate all ideas in a simple pitching competition, let the ideators find their own team members internally to grow those ideas. The management team could become the ideas judge or evaluator to get a sneak peek of what’s available from their workforce. Go there with an open mind.

Ok, now you completed the Part 1: Recharge: First Phase (Rebuild Engagements). Reach out to me for clarification. Meanwhile, I’ll be writing the Part 1 Second Wave: Rethink Business Strategies.

Brickbats please email to donkhairul@gmail.com

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Time In Omnichannel Business

Today my colleague highlighted to me that our company DT LEADERSHIP FB page messenger recognized as “Very Responsive”. I am proud because it used to be 4-5 hours last year, the year before last 8-10 hours. We were late. Now “Very Responsive”. Why? We made a point to respond fast. 

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https://www.facebook.com/designthinkingMY/

Previously we were slow because we felt decision making for coaching & training usually comes from formal channel like email or call for briefing. It used to be like that. We thought the request from FB Messenger usually for personal engagement; which we don’t do much at that time. Our focus mainly corporate clients and corporate innovation. Basically we didn’t treat FB Messenger as a channel for the public to reach out to us, FB Messenger to us was more like market segment of customers. We were wrong.

In the era of “Omnichannel” marketing and business, the point of contact to business is sporadic, distributed and fragmented – plus, 24×7. These days, businesses get contacted from email, Whatsapp, messages, Messenger, call, printed letter and many more including word of mouth. Businesses may have great products or services, but of the point of contact and delivery unable to create excceptional and responsive feedback, it won’t mean anything to the customers.

Having this realization early this year, we’ve also revamped our website to be more informative, educational and responsive too. Whether you search it from laptop, notwbook, ipad or mobile, you will get the most suitable format when interacting. Currently we are thinking to work with some providers to help our visitors with chatbots especially with stuffs we are adding in onto the website, we want to make it searchable and influential. 

Time is very important. Do hop on our website http://www.designthinking.com.my

Let me know your views and feedbacks. #innovation #omnichannel #fable #marketing #channel

Reasons Why You Should Start Corporate Innovation Program

You probably have heard about Innovation and you want to do something about it for your organization. It is like a puzzle that needs solving, but the think is which one you should start first? Here could be the reasons compiled why you want a piece of the action on Innovation:

  1. There are so many new technology arounds but you have no clue how to take advantage of all these for your organization eg Industry Revolution, 4IR, Digital etc..What’s all these tech stuffs?
  2. Around 40% or more of your workforce are 40 years old and below. This is consider fairly young workforce. Most organizations in Malaysia for example has around 50-70% workforce of 40 years old and below. How to tap this huge energy reserves?
  3. There’s so much ideas being presented to you and your management teams, but it is who is looking after them? What is the outcomes or results? Why there seems to be nothing implemented? Who is doing the monitoring?
  4. You and your management team would like to find out new opportunities for business growth. Maybe there’s something?
  5. The internal processes seem overwhelmed with tapes after tapes and you wanted it change for so long, but why the problem still persisted?
  6. People morale is getting lower by the day with all other concerns about the economy, jobs security and personal finances. How to rejuvenate and recharge?
  7. You have some budget (approved by the Board) to work on innovation programs, where to start? (Innovation program budget starts from $50k-$100k)
  8. The training done by the human resource seems to have very little impact because they said the organizational change should be addressed at the same time.
  9. Your management team (kitchen cabinet) is becoming more picky, testy and struggle to communicate cohesively and you don’t know who is the dark horse anymore. Put your foot down?
  10. The entire workforce especially the operations, middle managers and customers facing staffs said, “Our customers complaints has increased and they have switched to our competitors.” Shall you wait any longer?

The above listings are popular reasons I personally have observed and listened during my engagements with our clients. What’s yours? I’d love to compile several more to provide greater awareness that innovation program is a strategic decision.

Check out my next 2 parts article “How Start a Corporate Innovation Program?”

Brickbats please email to donkhairul@gmail.com