“Personas” is a creative tool you can use to distinctively segment your ideal customers. They are usually fictional that resembles groups and clusters of actual people. Here some definition to help you understand:
“A persona is a representation of a user, typically based off user research and incorporating user goals, needs, and interests.” – http://www.uxbooth.com
“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative data.” – http://www.usability.gov
“Personas represent people that are related to a concept, but are generic so they cover a large number of real people. They also have all of their details specified (e.g., where they’re from, their values and motivations, their job) to help designers empathize with their needs.” – http://www.openIDEO.com
Here are some samples of “Personas” to get you familiarize with it:
- Personas of Users for An Online Video Tool
- Personas of Digital Shoppers
- Personas of Facebook Users
We can create “Personas” for every business and across industries.
So what are your “Personas”? Try it yourself.
From Khairul’s experiences running Design Thinking workshops and coaching, he found his clients become more imaginative as soon as the “Personas” have been identified.
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