McKinsey:A Marketer’s Guide to Behavioral Economics

Hi ALL,

I have been busy and unwell the last 1-2 weeks. sorry for not writing for quite a while. But that didn’t deter me to read some good articles on marketing, strategies and business.

Below is the link to a solid brief on Marketing and behavioral economics. It also contain some strategies for your tacticals in your business. i am very sure you will like it. For more of this type of article you should go to mckinsey.com have fun!

http://www.mckinseyquarterly.com/A_marketers_guide_to_behavioral_economics_2536

What do you think? You can also subscribe to Mckinsey Quarterly. I highly recommend it! Cheers!

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