I believe that change is continuous and moving baseline. In other words, everyday we need to keep looking for things to change (surely a lot of them, but are we doing anything about… Read More
I’ve been in food business for many years. I played four major roles and still playing at least two of them. I have been a worker in a few 5-star hotels and had… Read More
I am trying to expand marketing as we know it. Since my proposal is, marketing as a strategy and customers are central to marketing, it directly impacted the way organisation look at strategies… Read More
“Change is the new normal.” That was quoted by Philip Kotler in his new book “Chaotics”. While many see change as negative, there are a lot more businesses today see change as a… Read More
It’s the Customer, Stupid! If you have experience working in marketing or sales, you will know what I meant. Not many organizations know what they can and cannot do when it comes to… Read More
Tragic marketing is fatal, how to make it work?